Good INCENTIVES appeal to the heart, not just the wallet. ❤️
We have put together practical tips for you on how to use discount campaigns charmingly and get the most out of them. Be sure to save this post for later 🚀
1️⃣ Value-oriented approach: Instead of offering random discount promotions, connect your discounts with your company values. For example, you could offer a discount on eco-friendly products to reward customers who care about sustainability. In this way, you simultaneously highlight these products and address (intensively) a very specific target group.
2️⃣ Exclusivity: Create a feeling of exclusivity by offering discounts only to certain groups of customers. This can be achieved, for example, through VIP memberships or newsletter registrations. This makes customers feel valued. #goldmember #platinumstatus
3️⃣ Limited Editions: Offer limited editions of your products or services at discounted conditions (“For a short time only”, “While stocks last”) and highlight this. This creates a certain urge to purchase ➡️ FOMO #fearofmissingout
4️⃣ Upselling opportunities: Combine discounts with additional purchase incentives. When customers reach a certain amount, they can benefit from, for example, an additional discount or a free upgrade. This increases sales AND also increases customer satisfaction.
5️⃣ Sustainable Discounts & CRM: Encourage repeat customers by offering exclusive discounts and promotions for repeat customers. This encourages them to purchase from you again and thereby strengthens their loyalty to your brand.
🎈 Small example, big impact: A customer with a bakery chain has permanently introduced a monthly raffle. Every customer can take part and win a breakfast package for two people. 🎁
📊 The result: Customer interaction on social media has increased enormously and the sense of community has increased. 🙌
🌟 Tip: When it comes to incentives, also think about emotional rewards. A little something extra like a personal note or a story can have a big impact. 📝
