Instagram neues Update

Instagram New Update 2025: The square says goodbye – What you need to know now!

One look at your Instagram profile and suddenly everything seems different? Don't worry, you're not alone! Instagram made a decisive change with its latest update in January 2025: the classic square is disappearing - instead, the 4:5 format now dominates.

As experts in Instagram marketing and business strategies, we know that updates like this always cause unrest. But don't panic. In this article, we'll show you what's changing, what you can do now, and how you can use the new format strategically for yourself.


What has changed with the Instagram Update 2025?

The most noticeable change: The profile grid is no longer displayed square, but in an aspect ratio of 4:5.

Why does Instagram do this? It's simple: vertical content performs better - it's more present on smartphones and generates more engagement. The new display is therefore more similar to Reels and other portrait formats.

👉 Technical details of the new format:
✔️ New standard format: 1080 x 1350 pixels
✔️ More visibility: Posts now fill more of the screen
✔️ Change for older posts: Previous posts in square format (1:1) are now displayed differently

Many accounts that have long worked with square layouts now face a challenge: the consistent look of the feed could appear disrupted.

Before / After – after the latest update:


How can you customize your existing posts?

If your feed now looks "shattered" - don't worry! There is a little trick to visually save older posts:

1️⃣ Tap the three dots on your post.
2️⃣ Select “Customize preview”.
3️⃣ Tap Fill. If necessary, you can add a simple frame to make the image complete.

This simple trick can help your previous posts fit more harmoniously into the new grid.


Tips for future posts – How to adapt to the new format

From now on, plan your content strategically in the new 4:5 format to get the most out of your feed.

Work with a size of 1080 x 1350 pixels.
Plan a safety zone of about 200 pixels at the top and bottom.
Place texts and central elements so that they remain visible in every view.
For older posts, you can use simple frames to fit them into the new format.

With these measures, your Instagram profile will remain professional, well thought out and visually appealing.


Our conclusion: challenge or opportunity?

Yes, this update can be a shock at first - especially if you have a very stylish Instagram grid. But as always, flexibility is key.

Maybe this is also a chance to rethink your visual strategy and bring a breath of fresh air into your Instagram marketing. Use the new format specifically for more visibility, engagement and a modern look.

What do you think of the new 4:5 format? Write to us in the comments or on Instagram @bee.brands_official – we look forward to hearing from you! 🚀

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